Bill Schneider has over 25 years of experience in the database and direct marketing industries. He is the founding principal at IntelliStats Analytic Solutions where he oversees the application of a suite of customer intelligence, market segmentation, and predictive modeling solutions to support customer relationship management and loyalty marketing programs. Bill has also previously served in a variety of leadership positions including Vice President of Analytics at Customer Communications Group, Director of Research for the Leisure Trends Group, and Director of Consumer Research and Product Development at National Demographics & Lifestyles (NDL). While with NDL, Bill was instrumental in the development and launch of Cohorts, the first household-based clustering model used for consumer and market segmentation research. Bill holds a degree in Applied Mathematics and Statistics from the University of Vermont. In 2018 Bill was nominated for the Bureau of Labor Statistics Technical Advisory Committee.