Digital Marketing Manager

Digital Marketing Manager

RCReports is a simple SaaS solution for accountants to use when they need to determine reasonable compensation for a client. RCReports helps accountants answer this difficult question quickly while providing them with a defensible position and increasing revenues.

In this exciting role, you will be a key member of our growing marketing team, responsible for increasing quality leads through organic and paid channels, optimizing the lead funnel to increase conversion rates, and partnering with sales & customer success to optimize the customer journey. You will use your analytical skills to further optimize campaigns and report on performance and next steps to leadership.

If you are detail-oriented with great communication & analytical skills and a passion for developing & executing strategic digital marketing campaigns, this is a great opportunity to have a big impact on a small team.

A day in the life:

  • Analyze website data using tools such as Google Analytics and HotJar to determine areas for improvement
  • Design and execute A/B tests on the website to improve conversions to demo & signup
  • Oversee the organic social media strategy (led by the Marketing Specialist) with the goal of increasing brand awareness and educating the target audience
  • Create and execute our paid strategy to increase awareness and conversions through channels such as social media, search engines, re-targeting networks, etc.
  • Create and execute our email marketing strategy to engage our database of 60,000+ leads and increase conversions to webinars, group demos, 1:1 demos, and signups
  • Analyze email performance regularly and design new A/B tests to run (always be testing & learning)
  • Work with the Marketing Manager—Partnerships & Education to develop strategic follow-up programs for webinars & events
  • Analyze & report on all marketing campaigns and discuss next steps with leadership
  • Use data to determine content opportunities & share with the marketing team for development
  • Work closely with the sales & customer success teams to further optimize the customer journey

Duties & expectations:

  • Demonstrate excellent communication & interpersonal skills
  • High attention to detail
  • Learn our product, target market, and persona to create better marketing campaigns
  • Strong project management skills required
  • Excellent analytical skills

This job might be for you if:

  • Excellent written and verbal communication skills
  • Exceptional attention to detail
  • Strong organizational and time-management skills
  • A strong sense of ownership and the hustle needed to work in a fast-paced tech business
  • A passion for digital marketing, particularly in B2B SaaS
  • A desire to grow your marketing, analytical, and business skills
  • Initiative to work autonomously within a remote team

Experience That Might Make our Decision Easier:

  • Experience with SaaS and the accounting profession
  • Experience targeting small and midsized business decision-makers
  • Experience growing digital marketing programs within a B2B SaaS company
  • Entrepreneurial and owner mindset, with proven ability to influence and build advocacy for ideas
  • Proficient with virtual meeting platforms (Zoom, MS Teams, etc.)
  • Salesforce/Pardot or related CRM/marketing automation experience
  • WordPress experience

Other Duties and Responsibilities:

  • We are small and growing fast so we may ask you to pitch-in in any number of ways. Help the team and the team will help you.
  • Additional assignments as required, including covering for co-workers.

Workspace and travel requirements

The successful candidate will have the opportunity to work remotely with a high-speed internet connection and reliable phone when appropriate. Travel for work purposes is not anticipated for this position. However, attending periodic off-site meetings/conferences/retreats is expected.

Compensation, Benefits & Perks

As part of our team you’ll enjoy: 

  • Competitive Base Salary
  • 100% employer-paid medical insurance plan (effective day 1)
  • Gym Reimbursement
  • Unlimited PTO policy
  • Home office allowance

Apply

To get a conversation rolling, read through the opportunity description and shoot us an email at Careers@RCReports.com. Include a cover letter and your resume.

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