Market Approach (AKA Industry Comparison Approach)
Compares the business owner’s compensation to compensation within the same industry. The market approach focuses as much as possible on the owner’s business and the specific position being analyzed (often the CEO or General Manager who also owns the business). The question to be answered is: How much compensation would be paid for this same position, held by a non-owner in an arms-length employment relationship, at a similar company?
The Market Approach generally works best for medium and large businesses where the business owner provides only one duty: management of the business.